Ivan Hernandez

Director of Marketing & Communications

Through creative branding, product marketing, and human engagement, Ivan directs HMI’s mission to scale wellbeing. Prior to joining HMI, he served emerging and established businesses across more than 20 industries as consulting Chief Marketing Officer. He has also worked in-house, scaling lifestyle brands at Abbott, Muscle Milk, Quest Nutrition, and Red Bull. His marketing expertise, as well as his collaborative board seats with organizations focused on health and entertainment, help drive HMI’s mission forward.

Throughout his 20-year career journey, Ivan taught marketing classes at the University of Miami and The Art Institutes. He earned a master of fine arts from the University of Miami, where he graduated Most Outstanding Producer, and a bachelor of science in business management from Florida International University with extended studies in Psychology, Behavioral Analysis. In 2023, he published Isla Vulnerable—an award-winning dramatic spy novel based on his family’s true story.

When he’s not marketing or writing, Ivan dedicates his time to Heart Energy—a community initiative he founded to help heart patients live as confidently as they can, and as a national ambassador for the American Heart Association. He is also an ambassador for Bring Change to Mind—a teen mental health charity started by big screen legend Glenn Close. On his own time, Ivan is a self-proclaimed cool uncle of five, and loves adventuring with his dog Desi. His go-to wellbeing routines are creative writing, “being” at the beach, and all styles of meditation.

[email protected]

Education

MFA, Communications, University of Miami
BBA, Management, Florida International University
Continued Studies, Psychology, Behavioral Analysis, Florida International University
Online Studies, Digital Media and Marketing, Duke University